Our Story

White Rhino started as an idea in the winter of 2015. It would surprise few to know three friends had this thought while sitting in a garage, drinking vodka. With no degrees or secondary education under any of our belts, one major thing we had in common (aside from an evident love of vodka) was our experience in small family businesses. While our credentials weren’t as fancy as others, we had hands on experience to share. As we began making plans to bring our dream to life, we quickly realized that while we were experts in drinking vodka, we truly didn’t know a thing about making or selling it. After countless hours of research and experimentation in the garage where it all began, we finally started to get somewhere. Things started slowly, with more than a few bumps in the road. Nevertheless through dedication, research, and too much alcohol, White Rhino Vodka was born.